Meski harga komputer personal (PC) makin terjangkau, banyak pihak yang masih membutuhkan jasa penyewaan komputer. Bisnis penyewaan PC pun juga masih lumayan. Sebuah perusahaan penyedia jasa sewa komputer masih menangguk omzet ratusan juta rupiah sebulan. Kuncinya harus fokus pada pasar tertentu, serta harus siap untuk merawat pelanggan dan komputer.

Tingginya ketergantungan pada komputer, telah membuat keberadaan produk ini seakan menjadi kebutuhan primer untuk dapat mendukung pekerjaan atau sebagai media hiburan. Apalagi, produsen komputer kian jeli untuk menciptakan berbagai produk tertentu, yang sesuai dengan kebutuhan atau kantong konsumen, sehingga makin banyak orang yang mampu membeli komputer personal.

Namun, meski banyak orang telah memiliki komputer sendiri, ternyata tidak menyurutkan bisnis penyewaan komputer personal (PC). Tengok saja, usaha penyewaan PC milik Andi Susanto. Pemilik PT Megawastu Solusindo di Jakarta ini mampu untuk menangguk omzet hingga Rp 500 juta tiap bulan. "Usaha penyewaan PC juga masih menguntungkan sampai saat ini," ujarnya.

Minat perusahaan untuk menyewa PC masih tinggi. Mereka terhindar dari biaya pembelian, biaya penggantian dan perawatan. Sementara PC juga sangat penting dan dibutuhkan terus-menerus. "Dengan menyewa, perusahaan bisa menekan pengeluaran mereka," tutur Andi.

Andi mengawali usahanya sejak 2003. Pria yang semula bekerja di sebuah media ekonomi ini tertarik menekuni bisnis penyewaan PC, karena ia banyak berhubungan dengan perbankan. "Saya melihat bank membutuhkan dukungan PC yang bagus," kata Andi.

Dalam usahanya ini, Andi pun hanya memasok PC untuk bagian trading di bank. Kesuksesannya pun juga tak lepas dari strategi untuk fokus pada target pasar dan merawat konsumennya dengan baik.

Hingga kini, Megawastu Solusindo masih konsisten menyewakan PC khusus bagi kantor-kantor bank. Mereka juga sudah mempunyai klien yang berasal dari 10 bank besar di Indonesia.

Harga sewa komputer dipatok mulai Rp 500.000 hingga Rp 1 juta per bulan. Penentuan tarif sewa juga bergantung pada spesifikasi kebutuhan PC.

Andi juga menawarkan sistem sewa dengan jangka waktu bulanan hingga tahunan. "Tapi, kami juga mempunyai kebijakan kontrak per tiga bulan supaya pemasukan lebih lancar," ujarnya.

Dalam usaha ini, menurut Andi, yang paling penting adalah melakukan perawatan PC secara rutin. Maklum, dunia perbankan membutuhkan kecepatan data dan arus informasi secara real time.

Klien biasanya menginginkan, bila terjadi kerusakan pada PC harus seminim mungkin. Karena itu, Andi juga harus selalu siap menyediakan teknisi bila terjadi kerusakan. Para teknisi pun harus memantau secara rutin kondisi PC yang selalu menyala itu.

Sekali sepekan, teknisi biasanya mengecek PC yang disewa. Mereka akan membersihkan komputer tersebut dari gangguan virus. "Saya juga harus membayar denda jika terjadi kerusakan yang melebihi perjanjian," ujar Andi.

Namun, kesuksesan dari bisnis penyewaan komputer tak hanya dengan mengandalkan klien dari perbankan. Menurut Hery Siswanto, Manajer Marketing PT Natari, banyak perusahaan membutuhkan penyewaan komputer untuk mendukung kinerja perusahaan.

Perusahaan yang terkenal ini telah menjalani bisnis penyewaan komputer sejak 2004 lalu . Hery juga mengakui, konsumennya terus bertambah hingga saat ini. "Bahkan, kami masih kewalahan dalam melayani kebutuhan klien di Jakarta," ujar Hery.

Natari biasanya telah menyewakan komputer untuk keperluan pelatihan karyawan maupun seminar. Karena mengincar pasar ini, mereka biasanya menuai banyak permintaan pada awal bulan dalam triwulan pertama setiap tahunnya.

Berbeda dengan Megawastu Solusindo, Natari menetapkan harga sewa harian. Biaya sewa komputer telah dibanderol antara Rp 80.000 hingga Rp 100.000 per unit setiap hari.

Hery bilang, perusahaan bisa mendulang omzet lebih dari Rp 100 juta per bulan. Untuk mendukung bisnisnya, Natari juga menyiapkan 500 unit komputer personal.

Hery menjelaskan, para kliennya lebih memilih menyewa PC untuk pelatihan atau seminar. Pasalnya, komputer personal lebih nyaman dipakai bila dibandingkan dengan menggunakan laptop. Selain itu, perusahaan juga ingin mengurangi risiko kecurian jika menggunakan laptop.

Ada beragam perusahaan yang menjadi klien Natari. Mulai dari perusahaan asuransi, perusahaan TI dan juga kalangan perbankan. Hery berpesan, dalam bisnis ini yang penting menjaga kepercayaan pelanggan.

Late in April, after Native American actors walked off in disgust from the set of Adam Sandler’s latest film, a western sendup that its distributor, Netflix, has defended as being equally offensive to all, a glow of pride spread through several Native American communities.

Tantoo Cardinal, a Canadian indigenous actress who played Black Shawl in “Dances With Wolves,” recalled thinking to herself, “It’s come.” Larry Sellers, who starred as Cloud Dancing in the 1990s television show “Dr. Quinn, Medicine Woman,” thought, “It’s about time.” Jesse Wente, who is Ojibwe and directs film programming at the TIFF Bell Lightbox in Toronto, found himself encouraged and surprised. There are so few film roles for indigenous actors, he said, that walking off the set of a major production showed real mettle.

But what didn’t surprise Mr. Wente was the content of the script. According to the actors who walked off the set, the film, titled “The Ridiculous Six,” included a Native American woman who passes out and is revived after white men douse her with alcohol, and another woman squatting to urinate while lighting a peace pipe. “There’s enough history at this point to have set some expectations around these sort of Hollywood depictions,” Mr. Wente said.

The walkout prompted a rhetorical “What do you expect from an Adam Sandler film?,” and a Netflix spokesman said that in the movie, blacks, Mexicans and whites were lampooned as well. But Native American actors and critics said a broader issue was at stake. While mainstream portrayals of native peoples have, Mr. Wente said, become “incrementally better” over the decades, he and others say, they remain far from accurate and reflect a lack of opportunities for Native American performers. What’s more, as Native Americans hunger for representation on screen, critics say the absence of three-dimensional portrayals has very real off-screen consequences.

“Our people are still healing from historical trauma,” said Loren Anthony, one of the actors who walked out. “Our youth are still trying to figure out who they are, where they fit in this society. Kids are killing themselves. They’re not proud of who they are.” They also don’t, he added, see themselves on prime time television or the big screen. Netflix noted while about five people walked off the “The Ridiculous Six” set, 100 or so Native American actors and extras stayed.

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But in interviews, nearly a dozen Native American actors and film industry experts said that Mr. Sandler’s humor perpetuated decades-old negative stereotypes. Mr. Anthony said such depictions helped feed the despondency many Native Americans feel, with deadly results: Native Americans have the highest suicide rate out of all the country’s ethnicities.

The on-screen problem is twofold, Mr. Anthony and others said: There’s a paucity of roles for Native Americans — according to the Screen Actors Guild in 2008 they accounted for 0.3 percent of all on-screen parts (those figures have yet to be updated), compared to about 2 percent of the general population — and Native American actors are often perceived in a narrow way.

In his Peabody Award-winning documentary “Reel Injun,” the Cree filmmaker Neil Diamond explored Hollywood depictions of Native Americans over the years, and found they fell into a few stereotypical categories: the Noble Savage, the Drunk Indian, the Mystic, the Indian Princess, the backward tribal people futilely fighting John Wayne and manifest destiny. While the 1990 film “Dances With Wolves” won praise for depicting Native Americans as fully fleshed out human beings, not all indigenous people embraced it. It was still told, critics said, from the colonialists’ point of view. In an interview, John Trudell, a Santee Sioux writer, actor (“Thunderheart”) and the former chairman of the American Indian Movement, described the film as “a story of two white people.”

“God bless ‘Dances with Wolves,’ ” Michael Horse, who played Deputy Hawk in “Twin Peaks,” said sarcastically. “Even ‘Avatar.’ Someone’s got to come save the tribal people.”

Dan Spilo, a partner at Industry Entertainment who represents Adam Beach, one of today’s most prominent Native American actors, said while typecasting dogs many minorities, it is especially intractable when it comes to Native Americans. Casting directors, he said, rarely cast them as police officers, doctors or lawyers. “There’s the belief that the Native American character should be on reservations or riding a horse,” he said.

“We don’t see ourselves,” Mr. Horse said. “We’re still an antiquated culture to them, and to the rest of the world.”

Ms. Cardinal said she was once turned down for the role of the wife of a child-abusing cop because the filmmakers felt that casting her would somehow be “too political.”

Another sore point is the long run of white actors playing American Indians, among them Burt Lancaster, Rock Hudson, Audrey Hepburn and, more recently, Johnny Depp, whose depiction of Tonto in the 2013 film “Lone Ranger,” was viewed as racist by detractors. There are, of course, exceptions. The former A&E series “Longmire,” which, as it happens, will now be on Netflix, was roundly praised for its depiction of life on a Northern Cheyenne reservation, with Lou Diamond Phillips, who is of Cherokee descent, playing a Northern Cheyenne man.

Others also point to the success of Mr. Beach, who played a Mohawk detective in “Law & Order: Special Victims Unit” and landed a starring role in the forthcoming D C Comics picture “Suicide Squad.” Mr. Beach said he had come across insulting scripts backed by people who don’t see anything wrong with them.

“I’d rather starve than do something that is offensive to my ancestral roots,” Mr. Beach said. “But I think there will always be attempts to drawn on the weakness of native people’s struggles. The savage Indian will always be the savage Indian. The white man will always be smarter and more cunning. The cavalry will always win.”

The solution, Mr. Wente, Mr. Trudell and others said, lies in getting more stories written by and starring Native Americans. But Mr. Wente noted that while independent indigenous film has blossomed in the last two decades, mainstream depictions have yet to catch up. “You have to stop expecting for Hollywood to correct it, because there seems to be no ability or desire to correct it,” Mr. Wente said.

There have been calls to boycott Netflix but, writing for Indian Country Today Media Network, which first broke news of the walk off, the filmmaker Brian Young noted that the distributor also offered a number of films by or about Native Americans.

The furor around “The Ridiculous Six” may drive more people to see it. Then one of the questions that Mr. Trudell, echoing others, had about the film will be answered: “Who the hell laughs at this stuff?”

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